cyrix

What to do when the executive has no clothes

Technology executives are notorious for their out-of-proportion egos and hot-headed tempers. Michael Dell, Larry Ellison, Bill Gates, Steve Jobs-- even Andy Grove--are all members of a long list of distinguished high-tech executives who are famous for not suffering fools lightly, among other things.

But what happens when they're the fools? What happens when a high-powered executive has his head up his you-know-what and has lost all sense of objectivity? What happens when a gutsy employee speaks up? Well, in many cases he gets his head chopped off for his trouble. In shrink speak this is called transference, which in this case means unconsciously taking one's own feelings of inferiority and guilt out on another.

Given a choice, the vast majority of people would rather forgo the whole decapitation thing rather than declare that "the emperor (or should I say executive) has no clothes." Not surprisingly, this phenomenon is rampant in the technology industry.… Read more

Who is better for tech: McCain or Obama?

A long time ago - I think it was 1995 - I was seated at a long dinner table in a rather nice home in Santa Fe, New Mexico. Around the table were all the officers and directors of Cyrix - the microprocessor company that was later acquired by National Semiconductor.

One of our directors was Jack Kemp, quarterback and politician extraordinaire. Jack, who can really work a room, eventually turned the conversation to politics. The question put to the table was whom did we like in the upcoming Republican primaries and why.

I instantly panicked. I didn't even … Read more

A brief history of chip hype--and flops (part 1)

The biggest flops flop big because of hype. Supposedly sure bets get massively pumped up, then poop out fast. Ishtar couldn't lose with Dustin Hoffman and Warren Beatty, but it lost Columbia Pictures $40 million. Heaven's Gate was an "epic film" that lost $44 million, forcing Transamerica to sell off United Artists.

Boondoggled technology can be even more of a financial disaster, marketed year after year, at great expense, until one day the company either pulls the plug or relegates it to practical oblivion. With this in mind, I have come up with a few chips … Read more

Don't believe everything you read

During the back half of the 1990s, I was in charge of corporate marketing at Cyrix, a Texas-based microprocessor company, and at National Semiconductor, the company that bought Cyrix.

Today, I looked at some of the CNET news stories I was quoted in back then. I couldn't believe some of the blustery crap that spewed effortlessly out of my mouth.

Everything we did was the fastest, most powerful, most highly integrated, lowest cost, blah, blah, blah. The processor gods blessed everything we designed. Customers were lining up around the block. Intel was the devil incarnate. Advanced Micro Devices was just a lowly also-ran, doomed to forever live in Intel's shadow.

As the story turns out, Cyrix imploded and National Semiconductor blew I-don't-know-how-many-billion dollars cleaning up the mess. Intel's still the world's largest semiconductor company, and AMD--well, AMD at least survived.… Read more

The secret history of the sub-$1,000 computer

Once upon a time there were no iPods, iPhones, Xboxes, Blackberrys, or Tivos. Really, I'm not kidding. There were PCs, though. And they were really expensive. But we didn't have anything else to spend our money on, so that was OK. We paid $2,000 for our PCs and liked it.

Back in those days, there were three microprocessor companies--Intel, AMD, and a little Texas (it's an oxymoron, I know) company named Cyrix. If you don't recognize the name, that's because Intel had such a lock on PC makers back then that Cyrix's processors were sold primarily through the third-party reseller channel.

It's a popular misconception that Cyrix "cloned" Intel's processors. Cyrix's processors were actually all original designs. In fact, Cyrix's manufacturing partners--initially Texas Instruments, later IBM and ST Microelectronics--licensed Cyrix's designs for their own branded processors. … Read more