They fall into your inbox like snowflakes: someone is turning 35 and asking for $35 donations to a conservation charity through a Facebook app. Another person has entered a triathlon and has pledged to raise money online for medical research. Or, this time of year, perhaps you see requests for holiday donations that will support inner-city classrooms in need.
Or perhaps you've "donated a birthday" yourself. Just about every nonprofit these days has a Facebook page, an arsenal of online donation tools, and probably a Twitter account too--and for digitally forward charities, that's no longer enough, … Read more