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Self-publishing a book: 25 things you need to know

Note to readers: I originally published the article back in 2008 and have updated it a few times, most recently on June 13, 2012. This article primarily addresses self-publishing a print book, though many of the tips apply to e-books as well. For specific information about publishing an e-book, see my companion article, " How to self-publish an ebook."

I know, I know. This is a column about cutting-edge electronics. So, apologies to gadget-heads as I take a brief sojourn into the land of self-publishing, which has become a lot more high-tech than a lot of people realize.

A few years ago I wrote a book. A novel. "Knife Music." Contrary to what you might think based on my day job, it's not a cyber-thriller, though it is a mystery/thriller with a medical/legal slant.

Its short history is this: I worked on it for several years, acquired a high-powered agent, had some brushes with major publishers, then, crickets.

I could have tried to go for a small publisher, but I was told mine was "a bigger book" with more commercial aspirations and prestigious small publishers were interested in more literary tomes. I also learned that many small publishers were being wiped out by the "self-publishing revolution," a movement that's not so unlike the "citizen journalism" or bloggers' revolt of recent years that's had a major impact on mainstream media, including this publication. The basic premise is anyone can become a small publisher. You call the shots. You retain the rights to your book. And you take home a bigger royalty than you'd normally get from a traditional publisher--if you sell any books. … Read more

Selling CDs is no way to make a living

Back in the late 1980s when Jane's Addiction was in its prime, I saw an interview where front man Perry Farrell was asked about sales figures for their albums. His response: "If I wanted to sell records, I'd work in a record store." He knew that the key to success was touring, which the band did almost incessantly for about three years.

Flash forward 20 years, and it's harder than ever for artists to make a living selling CDs. According to a report in the Chicago Tribune, a speaker at the Future of Music Coalition … Read more

Amazon caters to long tail with out-of-print CDs

Every now and then, the traditional record industry comes up with a win-win for all involved. Take for example today's announcement from Amazon.com of a new service called Back from the Vault, which offers out-of-print albums for sale as CDs or MP3s.

The key to the program is Amazon subsidiary CreateSpace, which manufacturers individual CDs as users demand them--very similar to part of the service Audiolife provides for independent musicians. (CreateSpace also lets musicians self-publish, and provides similar services for books and video.) In this case, more than 20 record labels have contracted with CreateSpace to make more … Read more