Study: Sites to bring in billions in holiday donations
Despite the recession, people are expected to be in a charitable mood this holiday season, as they shop online.
In the United States, cumulative online donations to charities could hit more than $4 billion during the holidays, according to a survey released Tuesday by marketing firm Convio. More than than 63 percent of those surveyed said they plan to donate money via the the Internet over the holiday season (November 1 through December 31, 2009), up from 51 percent in 2008.
Convio's "North American Technographics Omnibus Online Survey" for the fourth quarter of 2009 found that despite … Read more