SAP touts service that sells customer data from phone firms
Verizon Wireless already sells its customers' mobile data to marketers. Now European enterprise-software giant SAP is taking things a step further by testing a service that will sell data collected by a number of wireless providers.
SAP announced its Consumer Insight 365 mobile service this week at the CTIA 2013 wireless show in Las Vegas. The service will, the company said in a release, pull data from SAP's "extensive partner network" including "over 990 mobile operators;" aggregate and analyze it "without drilling down into user-specific information;" and make results available to subscribers through … Read more