On Monday, a startup revealed that it was ending its presence on Facebook, alleging it had paid the social network for a shocking amount of automated ad clicks. In its examinations, Limited Run charged that at least 80 percent of the clicks came from invalid traffic, or clickbots.
Facebook gets paid whenever someone clicks on an ad that advertises an ad client's page. It's called pay-per-click advertising.
The situation continued despite complaints to Facebook, and then when Facebook told Limited Run it would need to pay $2,000 monthly to be able to update the company's Page … Read more