The U.S. government has Fort Knox, families have safety deposit boxes, and gym-goers have lockers--sacred places where valuable things are stored and protected. To extend the analogy, content companies like CBS have libraries; catalogues of hits old and new that represent the foundation of the entertainment business and the source of current and future income. We call ours the content vault. Check it out in the above video.
In any business, the key to long-term success is seeing beyond the flavor of the month to consistently create and sell a stellar product. At CBS, our biggest asset is and … Read more