When Lyft's co-founders John Zimmer and Logan Green were brainstorming ways to set their San Francisco startup apart with a singular brand that people would instantly recognize, they opted for the weirder-is-better approach.
"It was obvious," Zimmer said, chuckling as he recounted the origin of the now-famous pink mustache.
It also was a stroke of marketing genius. Fueled by the loyalty of its users, the pink mustache -- which Lyft hands out to drivers to help identify their cars -- has made Lyft the most recognized ride sharing service in the transportation industry. Ride sharing services are … Read more