It's impulse shopping meets car rental. Car2go, a car-sharing concept from Daimler, will launch in Austin, Texas, in fall 2009. The service will enable members to use their mobile phones to locate and rent one of a fleet of 200 cars near them without advance reservation.
The business model is similar to other car-sharing programs (such as Zipcar) in the U.S. with a few exceptions. The company's entire fleet of rental vehicles consists of Daimler's fuel-sipping, two-seater smart Fortwos. Registered members can rent the cars via their mobile phones and unlock the car with their membership … Read more