Virgin America announced Thursday it will offer customers the option to pay a voluntary fee when booking their ticket, which will go toward supporting carbon offset projects.
The U.S. domestic airline based in California, of which Richard Branson's Virgin Group is a minority share investor, has partnered with Carbonfund.org on the effort.
Through Carbonfund.org, the money Virgin America collects from consumers will be directed toward projects sanctioned by the Environmental Defense Fund's (EDF) official CarbonOffsetList.org.
One of the projects from that list that Virgin America chose to support, for example, is IdleAire.
IdleAire lets … Read more