It's something that has been talked about for years, and now the author of a new book is trying to explain it: the idea that to many people, Apple is a religion.
In an interview with the creators of the film MacHeads, which itself examines the Apple branding and community phenomena, Buyology author Martin Lindstrom (see video below) talked about just how powerful that brand is.
"Apple is (as we've proven using neuroscience)...a religion," Lindstrom said in the interview. "Not only that--it is a religion based on its communities. Without its core communities, Apple … Read more