Imagine you're a huge automobile manufacturing company. (Imagine harder! You're a complex of buildings, factories, offices and... Oh, never mind. Bad metaphor.)
OK, specifically: Imagine you're a marketing exec at GM. Now imagine the ginormous year-end bonus you're going to get as a result of your collaboration with Paramount Pictures and toy-maker Hasbro on this summer's Transformers movie. Are you imagining swimming in cash? Good job.
All of the Autobots--the "good guy" Transformers battling to keep humans safe from the "bad guy" Decepticons--are robots that turn into vehicles manufactured by General … Read more