buddymedia

SocialMedia, BuddyMedia team up on social ads

Here's a deal that never could've happened in the absence of the developer platform craze: SocialMedia, a media network that focuses on the fledgling niche of "engagement ads," is set to announce a partnership with BuddyMedia, which creates branded applications for clients.

More specifically, SocialMedia clients will have access to BuddyMedia's new analytics and research product, which it calls "BuddyBrain" and formally launched last week. BuddyMedia licenses BuddyBrain as part of a program that it calls "App-vertising Resellers," and the two companies have already teamed up on ad campaigns for clients … Read more

BuddyMedia launches social ad analytics software

BuddyMedia, a New York-based start-up that develops social-network games as well as branded applications for clients, has launched a new product that tackles one of the challenges of social advertising: that it's just plain difficult to tell how successful it is.

The company calls the creation "BuddyBrain," and is gearing it toward clients who turn to BuddyMedia for "appvertising," or branded apps designed specifically for product marketing. The data provided to clients--yes, arranged in the shape of a brain--provides statistics on installs, usage, and time spent per user; a feed of news and blog reports … Read more

Buddy Media raises $6.5 million, launches ad network

Buddy Media, a New York-based company that operates a number of social-media developer platform applications including Pirates vs. Ninjas, Zombies vs. Werewolves, Pub Darts, and a Sudoku game, announced Tuesday that it has raised $6.5 million in Series B funding in a round led by Softbank Capital.

A number of big-name investors like Ron Conway, Greycroft Partners, and the European Founders Fund (which has reportedly put cash behind Facebook) also contributed to the round along with 14 of the company's Series A investors.

Buddy Media uses a loyalty program called AceBucks across all its gaming applications, in which … Read more