Four years after women's media and advertising network Glam Media made its debut, the company has announced its male counterpart: Brash.
Like Glam, it's an editorial hub with both original and partner content, but more importantly, it's a "publisher network" of sites that run Brash ads.
Looking at Brash's smooth, purple-and-charcoal-gray color scheme, you can tell this isn't the same sort of male demographic targeted by the fratty Heavy ad network. Like Glam, Brash aims for upscale audiences--that way, it can charge higher click-through rates. One of the advertisers on the mockup of … Read more