Ad: Manage updates with the Download App
ie8 fix

bounce-back

April Fools: Apple 'bounce back' campaign for Mac users

Update 4:57 a.m. PT: We were fooled by April Fools' Day. We have corrected and recast the story accordingly.

Wouldn't it be nice if Apple planned a "bounce back" campaign to win back customers who defected to Windows machines? It would dovetail with the expected reawakening of the company's dormant high-end Mac Pro line -- but the idea is just a joke.

Video producer Lou Borella, the creator of the "We want a new Macpro" Facebook group, had said yesterday -- April Fools' Day -- that Apple itself contacted him about the … Read more

Apple hammers 'copycat' theme with more internal docs

Note: This story was originally published at 11:52 a.m. PT. It was republished at 8:17 p.m. PT with embedded documents, which were released in the evening.

SAN JOSE, Calif. -- Additional internal Samsung documents suggesting that the company looked to Apple for examples of how to enhance the features of its mobile devices were made public today.

During the testimony of Ravin Balakrishnan, a professor in the department of computer science at the University of Toronto, Apple brought out two of Samsung's internal usability studies -- one for a smartphone (see the first embedded document … Read more