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bazaarvoice

Google adding more user product reviews

Google is teaming up with a service provider for user-generated product reviews to add those reviews to search results and ads.

Bazaarvoice, a start-up that counts major shopping sites like Macy's and Best Buy among its clients, announced Wednesday that it has struck a partnership with Google to allow its roster of clients in the gadget sales and manufacturing worlds to share user-generated reviews on their site with Google. Bazaarvoice is essentially a third-party reviews engine for a number of large retailers, such as Best Buy and Macy's.

"User reviews and ratings are important content for users … Read more

PowerReviews and BaazarVoice expand user review services

This story has been corrected from the original, which stated that PowerReviews Express collects reviews from other sites that use PowerReviews on behalf of its customers. It does not.

Citing research showing that customers are more likely to buy items online after they've read a few user reviews, both PowerReviews and BaazarVoice are expanding their services that collect and distribute user reviews.

PowerReviews, which I've covered favorably in the past, is taking its user reviews service and making it available to smaller retailers. As before, the company makes a module that retailers can plug into their stores to … Read more