Let's fast-forward to 2016. We're in Rio de Janeiro. Runner Usain Bolt decides to go for another historic Olympics run. He looks down at his shoes, where an outpouring of fan support flashes across a tiny display. "Go Usain!!!! Do it in WR time #olympics2016."
This could happen now that we have a proof-of-concept social-media shoe. Adidas and shoe hacker/designer Nash Money got together to rip apart a pair of Barricade shoes and embed a Twitter feed right into the sneakers.… Read more