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FC Barcelona avoids the very appearance of endorsing Microsoft products

FC Barcelona, arguably the world's best football (soccer) team (after Arsenal, anyway), toured Microsoft's Redmond campus on Tuesday during its trip to play an exhibition game against the Seattle Sounders.

It's perhaps not surprising that the football giant, known for its style and verve, would refuse to be caught on film using Microsoft's products, as reported by TechFlash.

Actually, that's not quite the way it played out. As Microsoft spokesman Lou Gellos told TechFlash, FC Barcelona was simply worried about "creating the impression that they endorsed [Project Natal]," Microsoft's super-cool motion-activated game … Read more

UEFA Champions League final: What brands can learn from 'Barca'

I’m nervous, seriously nervous. In a few hours, in the Olympic stadium in Rome, FC Barcelona (or “Barca,” as its supporters call it) will face Manchester United, the other soccer superpower, in the game of all games, the final of the UEFA Champions League, the most important club competition in Europe (and the world, for that matter). Both teams have already won two trophies this season (their national leagues and national cups, respectively), and a victory in Rome would see either one clinch the “treble.” For Barca, it would be a historic accomplishment–no other Spanish soccer team has … Read more