auditude

Adobe to buy video-ad manager Auditude

Adobe Systems plans to acquire Auditude, a video ad-management company, and integrate it with its digital marketing tools.

The acquisition of privately held Auditude will give Adobe the ability to layer in monetization with its video publishing tools. Adobe will also look to cross-sell its analysis tools from its Omniture service.

Auditude's software, which plugs into various content management and video creation tools, allows publishers to create video ads for multiple screens. Auditude enables flexible ad placement and workflow tools.

Adobe's plan is to take Auditude's ad server and combine it with its Flash Media Server and … Read more

Another $10.5 million for Auditude's video ads

Auditude, a video advertising company best known for technology that can identify clients' video content and run ads against it, has raised a $10.5 million Series B funding round from Redpoint Ventures and existing investor Greylock Partners. This brings the company's total funding to $23 million.

Last time we checked in with Auditude, the company had inked a deal with News Corp.'s MySpace and Viacom's MTV Networks to detect both official and user-uploaded MTV content on the social network's MySpaceTV platform. It was seen by many as a savvy antipiracy measure. Since then, Auditude has … Read more

Buzz Out Loud 844: Number one in space junk, USA!

First if you're a U.S. citizen, then go vote on Tuesday. Second, feel the pride of what we suspect to be our country's lead in space junk. We also cover the new Nehalem processor details, uncover a few more details about Windows 7, and of course, give you more details on the space junk that may hit your head tomorrow. I suspect it's the nefarious plot of one candidate or another to keep you from the polls. Listen now: Download today's podcast Episode 844

Intel Core i7 chip reviews arrive–yes, it’s fast http://news.cnet.com/8301-13924_3-10080831-64.html … Read more