An advertising kiosk equipped with a 42-inch LCD screen has been wafting out supposedly enticing smells to passers-by in the underground mall of Tokyo Station. A company called Recruit Co Ltd. is marketing the Scent-emitting LCD Display System developed by NTT Communications.
The hope is that people will be attracted by the scent, stop to watch a commercial, and then pick up a coupon book to use for the real version of the supposed deliciousness their nostrils had just encountered.
NTT Communications has been searching for real-world business applications for this technology, testing it in stores, hotels, and cinemas. In … Read more