Microsoft said that it will take a fiscal fourth quarter charge of $6.2 billion to mostly write down its 2007 purchase of Aquantive.
Aquantive was one of that acquisitions designed to bolster Microsoft's ad business. Microsoft said it will take the charge as part of its goodwill impairment test. Goodwill charges arise when a company's fundamental business is lower than the value paid.
Indeed, Microsoft paid $6.3 billion in cash for Aquantive in 2007. The company said in a statement:
While the Aquantive acquisition continues to provide tools for Microsoft's online advertising efforts, the acquisition … Read more