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George Takei wins at Amazon reviews, too

Amusing Amazon reviews are an art form. They are delicate flowers of funny that need to be carefully nurtured in order to strike the right balance between absurdity, plausibility, and humor.

George Takei, known as Mr. Sulu on "Star Trek" and Mr. Internet anywhere social media resides, has the magic formula down.

Only slight sleuthing is needed to determine that the "George Takei" leaving reviews on Amazon is the real deal. He also cross-posts them to his official Facebook page. So far, he's only racked up six reviews, but they're good ones. He has tackled products as diverse as the "Best of David Hasselhoff" CD to the Denon AKDL1 Dedicated Link Cable.… Read more

Look out, Google: Amazon's eyeing your turf

Visit Amazon.com and you'll find a bevy of recommendations to fill your digital shopping cart: books similar to what you've read on your Kindle or clothes and gadgets based on what else you've looked at.

Now Amazon is tinkering with ad technology that would flash ads for you even when you're not on Amazon sites. And those ads might not even direct shopper back to Amazon's sites.

It's still early days, but if Amazon's new strategy plays out, it could become the Web's next advertising giant. Sure, it already serves up … Read more

The 404 1,274: Where Microsoft makes the same mistakes (podcast)

Leaked from today's 404 episode:

- Amazon's Kindle Worlds will pay writers to write fan fiction.

- Hire your favorite musician to write you a song .

- And now a reading from the worst fan fiction I've ever read.

- Follow Russ Frushtick on Twitter.… Read more

Bezos: Forget profits for now; we're still spending

SEATTLE -- Since its earliest days, Amazon has put investing in new business ahead of expanding its profit margins, often to shareholder chagrin.

At the company's annual meeting here today, Chief Executive Jeff Bezos repeated the mantra, and listed more than a dozen areas into which the online giant is pumping its resources.

"We are still thinking of this as day one," Bezos said of the company that first sold shares to the public 16 years ago and now has 88,000 employees and 209 million active customers. "In fact, I think the alarm clock is … Read more

Kindle Fire HD spreads to 170 countries

Amazon plans to begin shipping the 7-inch and 8.9-inch Kindle Fire HD tablets next month to over 170 countries.

In an announcement Thursday, the Internet giant said that the Kindle Fire tablets are now available for preorder through the company's Web site and that shipments will start June 13.

The Kindle Fire HD 8.9 is available for preorder today and is priced at $284, whereas the 7-inch version retails at $214.

The Kindle Fire HD is a Web-enabled and Bluetooth-supporting mobile device. The 8.9-inch version comes with a customized HD display of 1920x1200 pixels -- equivalent … Read more

Amazon's Kindle Worlds will pay writers to write fan fiction

People who write fan fiction could find a paying market for their work courtesy of Amazon.

Unveiled Wednesday, Kindle Worlds is a new publishing venture from Amazon that promises to reward both writers and the original rights holders for new fiction based on existing stories and characters.

Authors who create works of at least 10,000 words in length will receive 35 percent of the net revenue based on the actual sales price, with royalties paid each month. Those who write shorter pieces between 5,000 and 10,000 words will receive a digital royalty of 20 percent of the sales price.… Read more

Amazon proposes a colossal biospherelike Seattle campus

The latest fad for tech companies' new office buildings seems to involve making them as far-out and avant-garde as possible. And Amazon is the newest firm to jump on that train.

The e-commerce giant and gadget maker unveiled a slew of new drawings (PDF) on Tuesday that reveal a series of colossal, mirrored, biospherelike domes alongside a taller rectangular building that could be its new campus. The designs were created by architecture firm NBBJ and also include a copious amount of green space and landscaping.

The intent behind the design, according to the project proposal (PDF), is to "create an alternative environment" where "employees can work and socialize in a more natural, parklike setting."

"The generative idea is that a plant-rich environment has many positive qualities that are not often found in a typical office setting," the proposal says. "While the form of the building will be visually reminiscent of a greenhouse or conservatory, plant material will be selected for its ability to co-exist in a microclimate that also suits people." … Read more

Social TV app NextGuide goes from mobile to the Web

While most companies are making the jump from Web to mobile, NextGuide, the app that tells you when and where your favorite shows are on, has decided to go the opposite way. The social TV guide for iOS is now available on the Web.

NextGuide Web has the same functions as the iPad app and aims to bring together live TV and streaming videos. Users can pick their favorite shows and keep track of when, and where, the shows are available online or on TV.

"There's a lot of confusion around TV," said Jeremy Toeman, the CEO … Read more

Amazon adds NBC shows like 'Grimm' to streaming catalog

Amazon on Thursday added several NBCUniversal titles to its Prime Instant Video streaming catalog, including "Grimm" and "Suits."

Prior seasons of "Grimm," an NBC fantasy drama based on the Brothers Grimm fairy tales, are available Thursday on Amazon, as is USA Network's "Suits" and "Covert Affairs." NBC's "Hannibal" psychological thriller will be available later this year, and Syfy's "Defiance" will be available early next year. USA Networks and Syfy are both owned by NBCUniversal.

All previous seasons are exclusive to Amazon, and Prime … Read more

Video streaming is on the rise with Netflix dominating

While it appears Netflix is continuing to grow as the dominant video streaming service in the U.S., its competitors are also growing, according to Internet research firm Sandvine.

What gives?

Video streaming, or "real-time entertainment," is on the rise overall and those companies involved are seeing their businesses grow. However, their market share has remained static. According to a survey (pdf) released Tuesday by Sandvine, Netflix has 32.3 percent of the market share, while YouTube has 17.1 percent, Hulu has 2.4 percent, and Amazon has 1.31 percent. And, those numbers haven't changed … Read more