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Building better Super Bowl ads by watching you watch them
WALTHAM, Mass.--The makers of Wheat Thins cereal may have a hit Super Bowl commercial on their hands.
I believe this because I watched the ad on my computer while another computer watched me watching it over the Internet. The ad combined a box of Wheat Thins, night vision goggles, fear of Bigfoot when there should have been fear of the Yeti, and a thieving neighbor. It seems my "emotional valence" score -- which can be roughly translated to mean my overall emotional reaction -- while watching all this was unusually high, at least once the Yeti and … Read more
