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Google expected to sell $8.8B in mobile ads this year

Google is expected to sell more mobile ads this year than the rest of its competitors combined for the second straight year, according to a new forecast.

The Web giant will generate $8.8 billion in revenue from mobile advertising this year after paying commissions to its ad partners, a 92 percent increase over the previous year, according to a forecast released Thursday by research firm eMarketer.

Mobile ad sales are expected to hit nearly $16 billion this year, meaning Google will have a 56 percent share. Google sold $4.6 billion in mobile ads in 2012, capturing 52 percent … Read more

Twitter's flattery of ad creatives has bottom-line agenda

The Vine is pretty clever. It shows, in six rapid seconds, how to quickly and easily put up a simple bookshelf.

Done in the stop-motion technique that has been the hallmark of most of the best Vines to surface so far, the video is an ad for Lowe's home improvement stores, and is part of a series called, appropriately, #lowesfixinsix.

Published more than three weeks ago, the video got a fresh life today when Twitter featured it as the inaugural poster child for its new #CreativeFavorites program, an initiative that aims to celebrate the best work being done on … Read more

Facebook kills some redundant ad units

MENLO PARK, Calif. -- Facebook wants to make it less confusing for marketers to advertise on the social network, so it's killing some ad units and consolidating others, the company announced Thursday.

"What we want to do is take the guesswork out of the process," Fidji Simo, a product manager for ads, said during a press event at Facebook's headquarters. The company is rolling out several changes in the next couple of months to its 27 types of advertising, including the elimination of Facebook questions, online local offers, and the individual page posts ads.

The simplified … Read more

Amazon's secret weapon: $600 million in annual ad revenue

Amazon might be making the bulk of its cash on online sales and tablets, but the company has been quietly building an awfully large advertising business.

According to new data released on Tuesday by research firm eMarketer, Amazon generated $610 million in ad revenue last year, up 45.5 percent compared to 2011. What's more, eMarketer expects Amazon to generate $835 million this year, generating a 37 percent gain over the previous period.

So, how did Amazon do it? The company has been generating revenue from ads in search results on its own pages. The company also generates ad … Read more

Internet ad sales reach new high of $9.6 billion

Revenue generated by online advertising hit a new record in the U.S. last quarter.

Total first-quarter sales hit $9.6 billion, up 15.6 percent from the $8.3 billion seen in the first quarter of 2012, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. The latest numbers reflect an ongoing shift to Internet advertising on the part of marketers as revenue continues to grow by double digits.

"Consumers are turning to interactive media in droves to look for the latest information, to connect with their social networks, and simply to be entertained," IAB CEO Randall Rothenberg … Read more

Twitter said to be prepping ad re-targeting exchange

Twitter is said to be readying an ad exchange that would let marketers target ads directly at users who have visited their Web sites.

According to AdAge, Twitter is hoping to challenge Facebook's own so-called re-targeting exchange, otherwise known as FBX. AdAge cited sources familiar with the project.

Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand's site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. … Read more

Tumblr brings in-stream ads to Web dashboard

Tumblr may finally be catching up in the advertising game with the launch of in-stream ads on its Web dashboard.

When Tumblr users scroll through the dashboard on the Web, they'll now see sponsored posts appear alongside posts from blogs they follow, the company said Thursday.

Tumblr started including sponsored posts in users' streams on its mobile applications in April. Like the ads on mobile, users will see up to four sponsored Tumblr stories a day on the desktop that are denoted by an animated dollar sign icon.

The sponsored posts will roll out to all users by the … Read more

Look out, Google: Amazon's eyeing your turf

Visit Amazon.com and you'll find a bevy of recommendations to fill your digital shopping cart: books similar to what you've read on your Kindle or clothes and gadgets based on what else you've looked at.

Now Amazon is tinkering with ad technology that would flash ads for you even when you're not on Amazon sites. And those ads might not even direct shopper back to Amazon's sites.

It's still early days, but if Amazon's new strategy plays out, it could become the Web's next advertising giant. Sure, it already serves up … Read more

Google talks back in new voice search

CNET Update wants answers:

In this episode of Update:

- Get chatty with Google's new voice search on the Chrome browser. But Google's still working out the kinks, so don't expect it to be flawless at first search.

- Give your home the right touch with a Kwikset Kevo door lock that opens with a finger tap.

- Hear what a Walmart executive has to say about the future of shopping with apps.

- Plan to give your future GM car some apps to call its own.

- Share your e-mail to advertisers with the click of a tweet. … Read more