This post was corrected to clarify when Adify was purchased by Cox Enterprises.
NEW YORK--Some have said that because of the wealth of personal information they store, social networks are the future of online advertising. Russ Fradin, co-founder and president of Adify, disagrees.
"Social networks, to date, what they've really done is drive performance-based CPMs down a lot," Fradin said in reference to the fact that a CPM (clicks per thousand impressions) rate of a dollar used to be considered low, but thanks to the influence of social networks, it's as low as three cents.
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