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Blog 'influence' tracker BuzzLogic to acquire Activeweave
BuzzLogic, which tracks discussion of clients' companies across blogs and social-media sites and then pinpoints the most influential commenters, has announced plans to acquire software start-up Activeweave for the technology behind a browser plug-in it developed.
That chunk of code is BlogRovr, which produces content from pre-selected "favorite blogs" as Web sites are displayed; if the user loads eBay, for example, a BlogRovr tray within the window might display what tech blogs have been writing about the auction giant recently.
Financial terms were not disclosed, but BuzzLogic's motives were: It wants to apply the BlogRovr technology, which … Read more
