In a somewhat Quixotic quest, Jive Software has been showcasing a white paper titled "Jive vs. Open Source" (PDF), with a page devoted to what it claims are the negatives of Drupal and Liferay.
On one hand, as CMS Watch argues, it's Marketing 101 to accentuate one's positives while highlighting the competition's weaknesses.
But by choosing to focus on open source, in general, and Drupal, in particular, Jive has effectively taken out a billboard advertisement that essentially proclaims: "We're really worried about Drupal. It's a big-time threat to our business."
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