The American Association of Retired Persons, or AARP, an organization with the stated mission of helping "people 50 and over improve the quality of their lives as they age," has launched a Web site for whippersnappers, people not old enough to be members, called LifeTuner. The consumer pitch is noble: It helps people set good financial habits early, while there's still time. The site and the advice and tools on it are free. AARP membership, of course, is not free. Hence the obvious business case for the service: It can help people retire so they can afford … Read more
Baby boomers may have retired their love beads decades ago, but changing the world heavily motivates their buying decisions, according to a poll by AARP Services and Focalyst research.
Seventy percent of people born before 1964 told pollsters they felt a duty to improve the world. "Socially conscious" shopping goals drive 54 percent of older Americans in the survey, which identified 40 million consumers as "green boomers."
Conventional wisdom may have it that only "eco elites" regularly buy green products. However, the least wealthy people surveyed were more likely to buy products for reasons … Read more