The products preserve Sony's three-tier strategy for its low-end SLRs. The cheap A230 differs from the slightly-less-cheap A330 by the viewfinder and the tiltable LCD, plus the A330 will be available in brown. And except for its higher resolution sensor--14 megapixels versus 10 megapixels--the A380 is otherwise identical to the A330. Sony's big marketing points on these models is lighter weight and friendlier, more point-and-shoot-like guided operation.
But perhaps most notably, these models have dual memory slots, one of which takes SDHC cards and the other Sony's proprietary Memory Stick Duo. I can only imagine the internal politicking it took to pull that off.… Read more