Videoegg

Hollywood takes a FreeWheel-ing approach to ads

Hollywood is starting to take note of a Silicon Valley start-up that claims to possess the answer to its Web-advertising woes: the trick, according to the company, is to take an opposite approach to DRM.

Managers at FreeWheel say one of the reasons TV networks and film studios are reluctant to syndicate their content widely on the Web is piracy. The other main reason is that it's hard to track, control, and manage their own ads when they're dispersed across dozens of sites.

FreeWheel says it has the answer, and some in the entertainment sector agree. About 15 … Read more

VideoEgg launches new video ad features

As reports surface that Google is struggling to make money off YouTube, Web video advertising company VideoEgg announced the launch of five new kinds of video ads it hopes will be more engaging to users.

The new features, as described Wednesday by VideoEgg, are:

Live: Use real-time RSS feeds to continually update the ad experience Local: Deliver ZIP code-specific messaging Rich: Easily deploy and track a rich multi-video ad experience to increase user interactivity Shop: Bring the browser to the user, merchandising multiple items in a single real-time ad experience Share: Viral capabilities help spread … Read more

EMI sues Hi5, VideoEgg over user-uploaded videos

Some people might be embarrassed if their friends found an old copy of Mr. Big's "To be with you" or Paula Abdul's "Cold hearted (snake)" stashed away in their CD collection. But not EMI. They own those songs, and they want the world to know it.

The music giant is suing social-networking site Hi5, video advertising start-up VideoEgg, and 10 unnamed defendants for allegedly infringing on the copyrights of those and hundreds of other pop throwbacks.

The lawsuit alleges that Hi5 users have uploaded and disseminated hundreds of music videos the company owns rights … Read more

Despite rumors, upstart VideoEgg has plenty of life left

Don't count out VideoEgg just yet.

Rumors have circulated that the San Francisco-based company is on the verge of a shutdown, but that's not the case, said Matt Sanchez, the company's CEO.

The rumors no doubt were churned up by the e-mails the company has sent notifying users of its decision to stop hosting videos uploaded to the site by the public and to scale back hosting services on the VideoEgg Publishing Platform.

"What we're doing is focusing on efforts around our ad network brand, the EggNetwork brand," Sanchez said Wednesday. "We want … Read more