Hollywood is starting to take note of a Silicon Valley start-up that claims to possess the answer to its Web-advertising woes: the trick, according to the company, is to take an opposite approach to DRM.
Managers at FreeWheel say one of the reasons TV networks and film studios are reluctant to syndicate their content widely on the Web is piracy. The other main reason is that it's hard to track, control, and manage their own ads when they're dispersed across dozens of sites.
FreeWheel says it has the answer, and some in the entertainment sector agree. About 15 … Read more