Manage updates with the Download App
Twitter's Google play: Self-serve ads for small, mid-sized firms
Is Twitter about to take a page out of Google's playbook?
For months, folks have expected Twitter to make it easier for small and medium-sized companies to advertise by offering a self-serve option for its ad platform. If Twitter was ever going to grow into a gazillion-dollar juggernaut a la Google (and Facebook, for that matter), this was a proverbial no-brainer. But for the longest time, Twitter has played coy about its plans.
When, for example, MediaPost reported in January that Twitter was testing a self-serve ad platform with advertisers and agencies, the company denied anything was imminent. However, … Read more
