Much as it did when launching the PEN series of Micro Four Thirds cameras, Olympus trots out another beloved film brand and updates it for the digital age. This time out, though, Olympus frames enthusiasts squarely in the scene.
When Olympus revived the venerable PEN brand with the PEN E-P1 in 2009, I suspect its product planners were a bit taken aback by how well it was received by prosumer photographers and slightly dismayed by its failure to become a blockbuster among the coveted point-and-shoot crowd.
This time around, Olympus' reincarnation of its OM film line targets those enthusiasts who've proven to be either Olympus loyalists or fans of the Micro Four Thirds (MFT) interchangeable-lens standard. And while I'm not fond of the nomenclature--the first model is the overhyphenated OM-D E-M5--Olympus certainly deserves points for style. … Read more