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Hasselblad aims for luxury camera market, not just pros
COLOGNE, Germany -- Pining for camera with a hand-stitched Italian leather grip and jeweled control dials? You're in luck.
The digital photography revolution exiled Hasselblad's medium-format cameras to an expensive niche inhabited almost solely by professionals. But today, the company announced Lunar, the first camera in an effort that Chief Executive Larry Hansen hopes will bring the storied photography brand back to a wider -- if not mainstream -- market.
Through a partnership with Sony, Hasselblad unveiled its 24-megapixel mirrorless interchangeable-lens model built on the bones and brains of Sony's high-end NEX-7. It's due to ship … Read more
