LifeLock

Identity theft crisis worsens for ID security CEO

Because I still have a Facebook account, I really want to protect my personal information.

So I'm forced to be in a prostrate position while writing this, as you should be in reading it, for this news might trouble your equilibrium.

Do you remember those ads for LifeLock, the company that claims it will protect your personal information so carefully it'll be made useless to nefarious types? You know, the ads where the CEO displays his Social Security number to make his point? That's right--the ones where any random viewer looks at LifeLock's CEO and says: &… Read more

LifeLock to pay $12 million to settle deceptive-practices claim

LifeLock has agreed to pay $12 million to settle charges that the company failed to protect customers against identity fraud as advertised and put customer data at risk.

The company was known for its bold marketing tactics, including one that backfired after Chief Executive Todd Davis put his Social Security number in ads to promote the company's service and then had someone use his identity to take out a loan in 2007.

The U.S. Federal Trade Commission and 35 state attorneys general had accused the Tempe, Ariz., company of deceptive business practices for making false claims to promote … Read more

Mark Martin's First Victory of 2009

This past weekend, 52 year old racing veteran Mark Martin picked up a win at the LifeLock.com 400 that took place at Joliet's Chicagoland Speedway. However, Martin got his first victory of the season earlier this year at Phoenix International Raceway during the Subway Fresh Fit 500.

Back in April, Mark Martin scooped his first win in almost four years as he edged out Tony Stewart in the final laps of the Subway Fresh Fit 500. This win is also noteworthy is it was the first time a driver aged 50 or older won a Sprint Cup race … Read more

Mark Martin Wins LifeLock.com 400

In most sports youth is everything. Even in the world of autosports, youth seems to be a key to success. However, this past weekend auto racing veteran Mark Martin defied this notion by winning the LifeLock.com 400 race in Chicago.

Mark Martin was born in 1959 and his racing career has spanned some three decades, although he has never attained championship status. However, his victory alongside team mate Jeff Gordon at the 2009 LifeLock.com 400 marks his third victory of the season as race forerunners Jimmie Johnson and Greg Biffle ran out of fuel during the final laps … Read more

Column: Finally, ID fraud protection that works

Jay Foley, co-founder of the Identity Theft Resource Center, told me recently that 57 percent of all identity fraud involves opening new accounts "for short-term gain." The ITRC should know: it has been surveying ID fraud victims for several years and has amassed some impressive real-world statistics.

Foley also said 13 percent of the identity theft victims found out about the attacks only after criminals had established utility or cable service in their names. "So your credit record is more theirs than yours, making it harder to fight them in court," he said.

Clearly the best … Read more

Twice bitten: Acts of stupidity can lead to identity theft

A British TV presenter has learned the hard way that identity theft is serious, and in the process, become the joke of the moment for privacy bloggers. More importantly, this is the second time in just one year that such a thing has happened. This blog post explores the latest incident, looks back to the past, and then concludes with a more broad analysis.

Jeremy Clarkson, host of the BBC show Top Gear, recently wrote an article for the U.K.'s Sunday Times in which he ridiculed the uproar that had occurred after the British government admitted to losing … Read more