ARG

For Kiaya Steele, the men in suits and dark glasses who appeared suddenly through the raindrops of a New Hampshire morning were the first sign that something very unusual was going on.

One of the men stood under an umbrella next to the car Steele and her friend Kellin had been riding in moments earlier and delivered a message. As Kelli's sister Jenna was brought out of a second car that had pulled up mysteriously behind them, Steele was told that if she couldn't quickly prove that she was "the real Kiaya," the bomb planted inside … Read more

Remember the movie The Game, with Michael Douglas and Sean Penn as unlikely brothers, shot before the backdrop of vertiginous San Francisco?

Well, here's a new interface for the city by the Bay: SFZero is "a new representation for the data that's already there. Your mind is full of inaccurate representations that are affecting the way you use the San Francisco data flow, steering you away from interaction and collaboration and toward unproductive reflexive data loops.

SFZero designers are working double shifts to engineer this next-generation interface that will bring you together with your cohabitants to experience … Read more

Update 1:14 p.m. PDT: This has been edited to reflect some new information about what's in the package and its source.

Usually when I get a UPS package it's some boring book or prospectus. But the Express Envelope that landed on my desk Wednesday certainly got my attention.

Inside were the following things: a sticker with the words "Scientific Anarchy Now" and "Holomove;" a photocopy of a memorandum purportedly from Los Alamos National Lab dated January 30, 1985, regarding the termination of a scientist named Eugene Gough; and lastly, and most disconcertingly, … Read more

Over at The New York Times on Tuesday, Stephanie Clifford has a piece (Free registration required) pointing out that McDonald's is the main sponsor of the new Olympics-themed alternate-reality game, The Lost Ring.

The piece quotes McDonald's Chief Marketing Officer Mary Dillon as saying, "The Olympics in Beijing are a very big event for us, and we have a lot of different types of activation, with The Lost Ring being the most creative. Our goal is really about strengthening our bond with the global youth culture."

I appreciated that The Times got someone from McDonald's … Read more

The alternate-reality game genre has a new friend, and a new format, thanks to Penguin Books, the famous British publishing house.

On Tuesday, Penguin and startup Six to Start launched their new ARG, We Tell Stories, a new-style game that its creators say is a hybrid of traditional story-telling, Web 2.0-style mashups, interactive games and classic novels.

We Tell Stories is actually a seven-part adventure, said Jeremy Ettinghausen, the digital publisher for Penguin. It will begin with six weekly installments, each of which is based on a classic novel--and written by a different Penguin author--and which tasks participants with … Read more

AUSTIN, Texas--Game designers may be the professionals best suited to help humans find happiness in the future.

That was the thesis of world-famous alternate-reality game designer Jane McGonigal's Tuesday keynote address at South by Southwest Interactive (SXSWi) here.

McGonigal began her talk by looking at the idea that happiness is something scientists and sociologists are increasingly studying and that embedded in the mechanics of games may be the very things that people need to be happy. And quality of life will likely be a key consideration of many interactive media projects.

"Because positive psychology will be a principal, … Read more

AUSTIN, Texas--To players of alternate reality games (ARGs) like I Love Bees, Tombstone Hold 'em, A World without Oil and others, Jane McGonigal is a household name.

If the people at the International Olympics Committee, McDonald's, and worldwide brand experience firm AKQA have anything to say about it, the list of people who know McGonigal and her work will soon expand geometrically.

That's because she's the lead designer on The Lost Ring, a new ARG that launched earlier this month that is tied to this summer's Beijing Olympics and which McDonald's, AKQA and the IOC … Read more

For anyone who follows alternate-reality games (ARGs), it should come as no surprise that the latest entry in the genre, The Lost Ring, is the brainchild of, among others, Jane McGonigal.

Until now, it was only suspected--though with extremely high levels of confidence--that the game, which is centered on helping a fictional amnesiac woman named Ariadne discover her identity, was a promotional vehicle for this summer's Beijing Olympics.

But McGonigal, who is keynoting at the South by Southwest Interactive festival in Austin on Tuesday, confirmed to me that the game was in fact designed in collaboration with the International … Read more

As I predicted Sunday night, the Web site for a new alternate-reality game that seems to be tied to the 2008 summer Olympics in Beijing went live Monday.

The game, known as Find the Lost Ring, is built around a story line in which a young woman named Ariadne says she woke up on February 12 in a South African corn maze with amnesia and knows nothing about who she is or where she comes from.

The game's conceit will be to have players help Ariadne find her identity through a complex series of online and, most likely, real-world … Read more