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911ICE: A social network for the sick and wounded
In 2005, British paramedic Bob Brotchie launched an initiative to encourage people to put emergency contact information in their mobile phone address books, under the name "ICE," which stands for "In Case of Emergency." He hoped that when emergency workers reached a person who had become incapacitated, they would learn to look up the ICE number on the phone to connect to a person who could speak for the one in need.
The program has succeeded in the U.K. and Australia, and is gaining some traction in the U.S., Brotchie says. He was at … Read more
