12seconds

12mail: Short video messaging arrives on iPhone

12seconds.tv, a micro video messaging service dubbed by some as "Twitter for video," is bringing the same short format to private video messaging in its second iPhone app, 12mail.

The basic gist of the app, released this week, is that you can record a video, up to 12 seconds, and send it off to one of your friends. Your friend then gets a push notification and can watch it.

Unfortunately, in order to take advantage of the video recording part of this app, you have to have an iPhone 3GS. Those with the 3G or original iPhone … Read more

Webware Radar: 12seconds launches the 'tweetable video commercial'

12seconds, a service that lets users tell others what they're up to in 12-second videos, announced Thursday that it has launched a new service called, 12omercial. The company hopes the service will become the "tweetable video commercial." Brand sponsors and companies will be asking users to create 12omercials on their behalf. Those who record the best video will receive "12 seconds of fame to goods and other prizes, as determined by the sponsor." All the videos can be added to Twitter, uploaded to Facebook, or embedded into a blog.

So far, 12seconds has signed on … Read more

12seconds: Video, short and sweet (500 invites)

"But the shortest works are always the best," wrote the French poet, and video sharing start-up 12seconds is counting on that being true. The simple site, which launches an invitation-only alpha today (500 invites for Webware readers at the end of this post), places a 12-second limit on the videos its users can share.

Twelve seconds. Less than a quarter of a minute. It's enough to make Flickr's much-derided 90-second clips look like Lawrence of Arabia.

And that's the point, according to the 12seconds team, all of whom are working on the site as a … Read more