11mark

Out of every 1,000 mobile-phone-toting Americans, 750 use their phones in the bathroom. You don't have to pretend to be shocked. Chances are very good you're one of them.

Marketing agency 11mark chatted up 1,000 U.S. mobile phone users about their toilet and tech habits for its IT in the Toilet study.

Now that the secret is out, I have to wonder what everybody is up to in the powder room that's so important it can't wait. As it turns out, 67 percent are reading texts on the john, but 63 percent admit to answering a phone call. Even better, 41 percent initiated a phone call without waiting to exit the facilities first.… Read more