BMW is known for making very lovely, aspirational cars. The BMW roundel on your key ring is a sign that you've worked hard, done well for yourself, and are leading a complete, happy life.
Happy people of the world can rejoice now, too, as there's a new aspect to the roundel. It's the letter "i," and in BMW-speak it means "eco." There are currently two I cars in the offing, the superfuturistic i8 and the available-to-buy-now i3.
The i3 is a small thing, ideal for bimbling around the city, parking in awkward spaces, … Read more