Back in May, my crystal ball twitched with wonderment at the idea that Microsoft might be feeling a frisson of excitement that Apple had decided to make an ad in response to Redmond's "Laptop Hunters" campaign.
I suggested that Microsoft executives would be dancing with fair glee and abandon.
It seems that, for once, my crystal ball may not have been full of Bay Area fog.
It should come as no surprise that Apple isn't a big fan of Microsoft's "Laptop Hunters" ads, but some may be surprised to learn the Mac maker's lawyers reportedly called a senior Microsoft executive and demanded the ads be removed.
The topic of the TV ads, which feature prospective buyers comparing the prices and features of Apple laptops and Windows-based laptops, came up at Microsoft's Worldwide Partner Conference in New Orleans on Wednesday. Kevin Turner, Microsoft's chief operating officer, was at the conference to announce that Microsoft was planning to open its first stores this fall, … Read more
As we all know, Microsoft has been running its Laptop Hunters series of ads knocking Apple for the high price of its laptops and the features you get for the money. Our laptop editor, Dan Ackerman, regularly gives high marks to Apple's wares, and the company's 13-inch MacBook sits at the top of our Best 5 laptops list. In short, we're pretty happy with what Apple has to offer. But as good as its laptops are, Windows-based PCs do have a few leading-edge features not found in MacBooks.
Here's the list we came up with:Blu-ray: … Read more
So here's what having a strategy and taking a stand gets you. Yes, results.
At least that seems to be the conclusion one can reach from new data culled by BrandIndex. BrandIndex is a company that seems to get its kicks from tracking brands every 24 hours. A little neurotic, if you ask me. But you have to make a living somehow.
Anyway, its latest data suggests that Microsoft's "Laptop Hunters" campaign is radically altering value perceptions of PCs.
Through its Laptop Hunter campaign, Microsoft has proved there are so many people in Los Angeles looking for a laptop that I am surprised Apple has not responded with an exclusively LA version of its own ads.
You know, 60 seconds of people just talking about themselves and eating wheatgrass, while Justin Long looks on, mesmerized.
So let us celebrate Redmond's takeover of America's cleanest-living city by meeting another Lauren.
I hear an excited rumbling in the tummies of the Responsible in Redmond.
I see the tiniest glint in their eyes that is not caused by tree pollen. For Apple has decided to address the Microsoft "Laptop Hunters" campaign, albeit in its usual laconic manner.
John Hodgman, the actor behind the PC guy, has the human version of most of Best Buy with him, as a laptop huntress called Megan declares she wants a big screen with a fast processor.
One by one, the suitors are dismissed as being unsuitable. Their failings? Small screens. Slow processors. Oh, and … Read more
Wilson Tang is back in the house today, along with the lovely and ever-gracious Natali Del Conte. She's just come back from her vacation, and we find out how she stalked Tom Hanks from the film "Angels & Demons" (check out her Loaded piece this Thursday). And Justin disappears from his first ever hate-on during the show.
On today's show, we've got Wilson Tang backers calling to defend the man. Lots of e-mails as well from supporters, who think finding out Tyler Perry is in a movie is about as much of a non-spoiler as you can get. But if you really want spoilers, check out Wilson's lastest Tumblr post, where he finds many faults in the new "Star Trek."
In more stories from the Interwebs, Craigslist has finally acquiesced to state attorneys general, who wanted the erotic service section taken down. Now, a new section will appear, which will be moderated by Craigslist employees. We think it's too bad that all it took was one bad apple to ruin it for everyone. Now, Jeff has to find a new side job.
Speaking of bad apples, Microsoft has been running these "Laptop Hunter" ads on television, and Apple comes back with its own "Megan" ad. We just think it's hilarious that these customers end up buying a 10-pound monster with a 22-inch screen. Wilson thinks it's even funnier that a "filmmaker" would buy a PC to edit her film on. What's she going to use? Windows Movie Maker? Come on, if you can afford Avid, the price difference between a Mac and a PC is trivial.
Natali's best contribution to the show today is that she says the words "penis phone" on air and teaches us the Spanish slang for "schlong." Apparently, Venezuela's leftist president Hugo Chavez is releasing a government-subsidized cell phone named after a certain male body part. It's because of the vibration function we suspect.
Finally, "404" shows up in some of the most random places. Check this out. It's a demolished building with a 404 sign. Be sure to send in your favorite 404 signs around the world at the404 (at) cnet (dot) com. Or drop us a voice mail with more Wilson love at 1-866-404-CNET (2638).EPISODE 341 Download today's podcast Subscribe in iTunes audio | Suscribe to iTunes (video) | Subscribe in RSS Audio | Subscribe in RSS Video… Read more
Oh boy, Apple's having a good week. First Consumer Reports puts MacBooks at the top of its list for laptops, and now Microsoft's biggest marketing weapon suffers this indignity: the Laptop Hunter ads, those semiannoying, semiintriguing spots featuring everyday people looking for laptops and choosing Windows ones over Macs, may have been made on Macs.
A visit to Microsoft ad agency Crispin Porter + Bogusky reveals several MacBook Pros behind the desk of Alex Bogusky, the Chief Creative Officer and mind behind the Laptop Hunter campaign in prominent display. Of course, there's no proof that these machines were … Read more