Apple Corporate

Apple has again been crowned the most valuable global brand in the annual BrandZ report.

Released Tuesday, Millward Brown Optimor's 2013 BrandZ report pegs Apple with a brand value of $185 billion, up from $183 billion last year. Based on financial data and the opinions of potential and current buyers, Apple retained its top rank in spite of the thrashing suffered by its stock over the past several months.

"Despite a more competitive marketplace and other challengers nipping at its heels, Apple's ability to maintain its No.1 position demonstrates the value that having a strong brand … Read more

On the eve of Apple CEO Tim Cook's hearing in front of the Senate's Permanent Subcommittee on Investigations, the subcommittee released a report Monday detailing how it believes the tech giant has avoided paying its fair share of U.S. taxes.

"Apple is an American success story," the report reads. "Today, Apple Inc. maintains more than $102 billion in offshore cash, cash equivalents and marketable securities (cash). Apple executives told the Subcommittee that the company has no intention of returning those funds to the United States unless and until there is a more favorable environment, … Read more

Apple on Monday posted a full testimony the company plans to present to Congress on Tuesday, detailing how and where it pays corporate taxes.

The 16-page document comes a day ahead of when Apple CEO Tim Cook is set to testify before the Senate Permanent Subcommittee on Investigation, which is looking into various tax-avoidance strategies by technology companies.

In its testimony, Apple pitches itself as a job creator, and it notes that it was likely the largest income tax payer in the country last year, paying out "nearly" $6 billion.

"These payments account for $1 in every $… Read more

The U.S. Defense Information Systems Agency (DISA) has approved the use of Apple iOS 6 devices on the Defense Department's networks, the agency said in a statement Friday.

That means the DOD can provide iPhones and iPads running iOS 6 to its employees, though employees cannot use their own devices on the military network, a DISA spokeswoman told CNET.

"It doesn't mean [Apple is] getting a contract with us or anything like that,&… Read more

In yet another recent example of Apple's increasing role in Washington politics, CEO Tim Cook reportedly plans to propose a "dramatic simplification" of corporate tax laws before Congress next week -- and is taking to the D.C. press to argue his case.

At a hearing on May 21 before the Senate Permanent Subcommittee on Investigation, which CNET learned about last night, Cook says he will present proposals aimed at "encouraging companies to bring back foreign earnings to the United States and invest that money into creating jobs, as well as research and development," according … Read more

Apple will reportedly be the subject of a Senate hearing next week into U.S. companies' offshore tax practices.

Apple CEO Tim Cook is expected to testify Tuesday before the Senate Permanent Subcommittee on Investigation, according to Politico, which first reported on Apple's involvement at the hearing. The committee has been examining the various tax-avoidance strategies used by companies, including Microsoft and Hewlett-Packard, and how that affects U.S. interests.

Apple recently announced a $17 billion bond plan as part of its shareholder capital returns plan that will save it $9.2 billion in taxes it would have had … Read more

After 86 bids, the coffee meeting with Apple's CEO has sold for $610,000.

The winning bidder is anonymous, and goes only by "a********s."

The "power meeting" was part of a campaign by auction site CharityBuzz to raise money for the Robert F. Kennedy Center for Justice and Human Rights. It promises little beyond some coffee and facetime with Cook at Apple's headquarters in Cupertino, Calif.

The auction is now officially tied for the highest-grossing CharityBuzz has ever had. It's matched up with last month's auction for a Lamborghini Aventador, which … Read more

The U.S. Patent and Trademark Office on Tuesday granted Apple nearly three dozen patents, including one that covers how a device responds to acoustic signals such as scratching and tapping.

Patent No. 8,441,790, or "Electronic Device Housing as Acoustic Input Device," focuses on tech that would allow a device to detect and react to sound resulting from an impact with the housing, such as dragging a finger along the surface of the device. The sensors send information to a microprocessor, which can distinguish between different types of input as well as interpret what each input … Read more

There's less than a day left in the auction that will net one individual a brief, and very expensive, sit-down meeting with Apple's top executive.

CharityBuzz's buzzy auction for a coffee meeting with Apple CEO Tim Cook ends just after 1 p.m. PT on Tuesday, bringing to a close what is currently the group's second-highest auction ever at $605,000.

"We're truly amazed by the support for the RFK Center for Justice and Human Rights through our coffee with Tim Cook online auction," Coppy Holzman, Charitybuzz CEO and founder said in a … Read more