Apple Corporate

Video mocks Samsung's (lack of) design principles

Apple spent the previous days trying to restate its values and show that it is a company of principle, not one of fad or glut.

Some think the WWDC presentation was no revolution. Others believe it offered some sturdy indications of the right sort of obstinacy and of a consistency of design perspective.

In an attempt to reinforce that thought, Apple released a video (embedded below) that expressed its simple intentions -- not to confuse abundance with choice, for example.

I am grateful to The Loop for spotting that a wag who might have been positively moved by these thoughts … Read more

Apple's Eddy Cue: Steve Jobs was confused in his e-mails

NEW YORK -- An e-mail from late Apple CEO Steve Jobs about e-book deal terms is no smoking gun, just a confused draft of a message, said a high-level Apple executive Monday during the e-books antitrust trial.

Eddy Cue, Apple's senior vice president of software and services, testified that he never received an email from Jobs that said publishers would have to change their e-book sales terms with Amazon in order to reach an agreement with Apple. Cue said he didn't receive any of the four other drafts of the message, either.

Furthermore, Cue said there's no … Read more

Apple trims 'industrial' from Jony Ive's title

Apple Senior Vice President Jonathan Ive began last week with a new title, the company's Web site shows.

Instead of being listed as the company's SVP of "Industrial Design," Ive's updated title is now simply "Design."

The change, which was spotted on Apple's site by 9to5Mac late Monday, appears to have taken effect last week. Apple introduced Ive with the new title in its video for iOS 7, which was released shortly after last Monday's WWDC keynote (pictured above).

Last October, Apple put Ive in charge of the "leadership and … Read more

Apple holds a quarter of e-book market, Eddy Cue says

NEW YORK -- Apple sells about a quarter of all e-books in the market, a high-level executive at the electronics giant said Monday.

Eddy Cue, Apple's senior vice president of software and services, estimated that Apple holds a 25 percent share of the market, about on par with Barnes & Noble. He noted the two companies often flip the ranking, with Barnes & Noble sometimes having a higher share than Apple.

"I believe it's close," Cue said in his testimony Monday during Apple's e-book pricing trial. "At different times, we go back and forth.&… Read more

Apple details U.S. requests for customer data amid NSA furor

Joining Facebook and Microsoft, Apple has revealed the number of requests from U.S. law enforcement for user information and affected accounts.

The iPad maker said that it received between 4,000 and 5,000 requests from U.S. law enforcement agencies for customer data from December 1, 2012 to May 31, 2013, and that 9,000 to 10,000 accounts or devices were specified in the requests. Apple did not state how many of the requests were from the National Security Agency or how many affected accounts or devices may have been tied to any NSA requests.

But Apple … Read more

Apple e-book trial: How the case has unfolded so far

Apple's e-book pricing trial has brought its fair share of funny moments and tense exchanges.

The Justice Department, which initially sued Apple and a handful of the nation's largest publishers slightly more than a year ago, contends Apple forced publishers to move to a model that artificially inflated the prices of digital books and hurt consumers. Apple has argued that it wasn't trying to change in the industry and that it was only trying to secure the best deal for itself.

With two weeks down and one week to go, most of the key witnesses have testified. … Read more

Steve Jobs initially didn't want an iBookstore, Eddy Cue says

NEW YORK -- Apple is in hot water over its digital bookstore, but late-CEO Steve Jobs initially didn't even want to enter that market, a high-level Apple executive said Thursday.

Eddy Cue, Apple's senior vice president of Internet software and services, on Thursday testified in district court in lower Manhattan that he had to convince Jobs to let him pursue an e-bookstore. Even before the iPad launched, Cue was certain Apple should have a bookstore for its iPhone and Macs, but Jobs believed those products weren't ideal for reading.

"What happened was when I got my … Read more

Apple's Eddy Cue: Yep, we caused e-book pricing to rise

NEW YORK -- A high-level Apple executive admitted his company's deal with publishers caused some e-book prices to rise, giving weight to the government's accusation that Apple's machinations hurt consumers.

Eddy Cue, Apple's senior vice president of Internet software and services, who took the stand Thursday in district court in lower Manhattan, also said Apple considered splitting the market with Amazon in a setup where Apple would control the music market, while Amazon would monopolize books.

Cue's testimony marks a pivotal point in the trial, in which the Justice Department is attempting to prove that … Read more

If Apple designer Jony Ive ruled the world

What's in a look? For some, design can mean the difference between embracing or rejecting a product. Earlier this week Apple unveiled iOS 7, prompting plenty of opinions about the dramatically refreshed look of one of the most-used mobile operating systems in the world.

One of the loudest -- well, visually loudest -- opinions can be found at Jony Ive Redesigns Things, a Tumblr run by designer Sasha Agapov. The visual blog hosts submissions of funny Ive-inspired products and logos from wisecrackers around the world, ranging from a seriously simplified dollar bill to a new look for the Apple logo. Browse through our brief gallery to see more.… Read more

Apple fires back at DOJ with actual e-mail from Jobs

After the Justice Department presented an e-mail Wednesday that appeared to undermine Apple's e-book antitrust defense, the company submitted the actual e-mail as sent by then-CEO Steve Jobs to Eddy Cue, showing content and tone that differed from the draft version.

Apple, which is accused of conspiring with book publishers to fix e-book prices, has maintained that it was uninterested in the pricing models used by publishers in deals with other retailers. The Justice Department submitted a terse e-mail sent by Jobs to Cue, who oversees all of Apple's digital stores and its Web services, that it said … Read more