Kids dealing with cancer at the A.C. Camargo Cancer Center in Sao Paulo, Brazil, are getting a slightly different kind of cancer-fighting treatment. The medicine is the same, but the delivery method carries a superheroic message. The IV fluid is now covered with superhero logos created by advertising agency JWT Brazil.
Warner Brothers (owner of DC Comics) is also a client of JWT and gave its blessing and a helping hand to the project that features Green Lantern, Batman, Superman, and Wonder Woman. The kids are given custom comic books and animations that show the popular superheroes undergoing similar treatments. The superheroes recover thanks to the "superformula" and continue in their crime-fighting ways.… Read more