About 81 percent of Web users leave an online video page if they encounter mid-stream rebuffering, a new study from video analytics firm TubeMogul has found.
Rebuffering has become a major issue for most Web users. And even though TubeMogul found that just 7 percent of streaming video is slow-loading, it said Web video still can't quite match TV-quality viewing.
"The technology just isn't there yet to have a TV-like experience," David Burch, marketing director at TubeMogul, said in a statement. "And if it's an advertiser hosting video on a branded site or distributing … Read more