Last year VideoClix.TV demoed an early version of its creepy, yet intelligent video advertising technology in an episode of Revision3's Diggnation, the popular podcast starring Digg.com's Kevin Rose and co-host Alex Albrecht. The technology, which inserts clickable advertising in every element of the video, gives users a way to be linked up to online retailers for any product or service that's seen in videos. It also lets users click on things not for sale to see any related information from elsewhere on the Web--a handy service that's usually ended up with horribly annoying results … Read more
Earlier Friday I was speaking with a CIO when the conversation turned to the subject of Microsoft. There's been no small amount of reaction to the publication of Gartner Group's gloomy report on Windows. But this exec was not buying into the notion of a future tech landscape where Web browsers elbow aside client operating systems as the preferred software development platform.
"We're still on XP. I'm not going to move to Vista for a while. We'll let other people be the early adopters," she said, asking to remain unidentified in case Microsoft … Read more
The Associated Press, a news cooperative owned by its print-newspaper contributors, said Friday that it and Microsoft have built a back-end platform that lets Web publishers syndicate online video to other sites across the Web. The upside: the video creator, Microsoft, AP, and the Web site publisher share in the revenue from video advertisements linked to the content.
The AP service, called the Online Video Network (OVN), lets members upload video to their site's player and then share it with anyone else on the network, which could include the U.S. Web sites of member newspapers, TV networks, or … Read more
Updated at 4 p.m. with Yahoo comment
Microsoft on Thursday issued its response to proposed Federal Trade Commission guidelines for online ad industry self-regulation, but the company wouldn't necessarily oppose regulation, a Microsoft representative said.
"Two years ago we were one of a handful of companies calling for a comprehensive federal privacy bill," Frank Torres, director of consumer affairs for Microsoft, said in an interview.
Microsoft also has been talking to the sponsors of bills in New York and Connecticut that deal with online advertising, he said. "We're definitely not opposed to them." … Read more
In an attempt to improve the relevance of ads attached to search results, Yahoo plans to adjust the process advertisers use to bid for placement as soon as next week.
Today, there's a minimum bid of 10 cents per keyword. Soon, though, Yahoo will move to a variable minimum price, the company said Friday. The new minimum price could be higher or lower, depending on the keyword and the quality of the individual advertiser who's bidding for it, the company said.
For example, with the new system, a minimum bid--called a reserve price--could be lower for a high-quality … Read more
Advertising executives on Madison Avenue, who have always liked to watch a good fight, are more bemused by the Yahoo-Microsoft action than concerned by which company wins.
Ad firms have a big influence on the future of Google, Yahoo, MSN, AOL, and News Corp. by deciding on behalf of clients how much of their budgets to spend with each company, if at all. While the players are important, advertisers don't really seem to care which teams are aligned, as long as they can provide the audience, the ad space, and the return on investment for clients.
The dominant response … Read more
D: All Things Digital's Kara Swisher has a nice insidery account of a meeting various Yahoo executives apparently had Thursday with Chief Executive Jerry Yang. The upshot: they (and various other Yahoo employees she said she spoke to) have mixed feelings about being subsumed by Microsoft but recoil at the prospect of acquiring AOL.
The employees she surveyed think Time Warner's AOL is "slow-moving, weak in technology, and saddled with a largely dispirited staff," Swisher said. (Unsurprisingly, that assessment is the polar opposite of that from AOL CEO Randy Falco, who pondered AOL's appeal to others … Read more
Social media and Web-surfing habits have made it possible for advertisers to target their campaigns at the narrowest of niche audiences. But what happens when targeting goes beyond relevance and into insensitivity? That's something that a big digital-ad trade group has addressed in a new set of guidelines that effectively ban behavioral targeting pertaining to certain medical and psychological conditions.
The Network Advertising Initiative (NAI), which encompasses ad networks like AOL's Advertising.com and Tacoda, Yahoo's BlueLithium, and Google's DoubleClick, published the draft of its "Self-Regulatory Code of Conduct for Online Behavioral Advertising" guidelines … Read more
In 24 hours, we've gone from plain old Microhoo to Yahoogle and Microspace. What's next--Yahoobay?
Clearly, Microsoft's attempt to acquire Yahoo has prompted some serious outside-the-box thinking. But now is a good time to think carefully about what's a thought experiment with tactical value and what's a real business possibility.
First, to recap: Everybody knows that Microsoft wants to acquire Yahoo and has threatened a proxy fight and lower price if Yahoo doesn't sign up within three weeks. Another definite move is a limited Yahoo trial of search advertisements from Google, Yahoo's largest … Read more
Considering the turmoil over at Yahoo, the three-year agreement could be either a home run or a strikeout.
On the video side, content from Major League Baseball's MLB.tv will be syndicated on Yahoo Sports through the 2010 season. This means that if you're a Yahoo user, you'll be able to watch live and on-demand baseball games on Yahoo Sports--provided that they're not in your home … Read more