There's a new Apple launch event in February. No, wait, March.
It will be the announcement of the iPad 3. No, wait, it might be the iPad 2S.
For years now, the Apple faithful have allowed their nervous systems to respond to these excitements. For years now, the rumors have been even lengthier and more outrageous than the launch events themselves.
Yet, the whole purpose of these events wasn't merely to get the media, fanboys, and media fanboys fulminating. It was to allow Steve Jobs to use his enormous powers of make-believe in order to make everyone believe.… Read more