SAN BRUNO, Calif.--YouTube on Wednesday said it's rolling out a new ad platform called Sponsored Videos.
According to YouTube, which held a press conference at its headquarters, Sponsored Videos lets users promote their videos by bidding on keywords. Here's how it works: First, YouTube users, whether individuals or corporations, decide which of the videos they've uploaded they want to promote through site search. Then they decide which keywords they want to target.
Google, YouTube's parent company, has created automated tools that help users place bids for the keywords in an automated online auction, as well … Read more