Trent Reznor: Radiohead's 'In Rainbows' promotion was 'insincere'
Radiohead's groundbreaking promotion for the album In Rainbows was "insincere" and smacked of a "bait and switch," according to Trent Reznor, leader of the group Nine Inch Nails.
Reznor made the comments during an interview with the Australia Broadcasting Corporation earlier this week.
"I think the way [Radiohead] parlayed it into a marketing gimmick has certainly been shrewd," Reznor said. "But if you look at what they did, it was very much a bait and switch, to get you to pay for a MySpace quality stream as a way to promote a … Read more