On the Apple campus, thinking different is worshipped. The company's core aspiration is to deliver startling breakthroughs, not me-too, products. Now Apple is calling upon its rivals to "think different," but for different reasons than creating breakthrough products.
Apple's "Think Different" philosophy was expressed in a series of ads commissioned by Steve Jobs in 1997, a time when Apple was early in its comeback from the brink of bankruptcy. The ads featured Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad … Read more