Amazon's on-demand video ambitions are bigger than the full-length television shows and movies its recruiting and developing on its own. Actually, its ambitions are shorter.
According to a report by Ad Age, Amazon is investigating a push into short-form video for its on-demand Instant Video service by courting YouTube networks.
The pitch is that expanding distribution to Amazon would also expand the videos' audience and provide an additional source of pay-per-video revenue, according to the report, which cited people familiar with the matter. Producers would have branded pages on Amazon similar to a channel on YouTube, although one source … Read more