Twitter has brought on a former Google executive to help it appeal to the entertainment industry.
Starting on Monday, Jennifer Prince, Google's former head of entertainment and media ad sales, will lead Twitter's entertainment industry sales, she confirmed to Variety. In her new role, Prince will hire an ad sales team whose goal is to entice TV and movie marketers to expand their advertising programs to include Twitter.
Twitter has been attempting to appeal to the entertainment industry for some time. The company has partnered with television networks, announcing this past month that it was opening up its ad-targeting technology to U.S. TV advertisers. … Read more